Redzed releases campaign celebrating self-employed Australians

Specialist lender Redzed has unveiled its largest-ever national campaign, showcasing its sharp focus on supporting the self-employed.

The announcement:

Specialist lender RedZed has unveiled its largest-ever brand campaign, marking a bold new chapter in its mission to champion Australia’s self-employed.

The fully integrated campaign will roll out nationally across television, radio, digital, and out-of-home, reaching millions of Australians.

Built around the idea of being a “one trick pony”, the campaign highlights RedZed’s focus on a single audience: the self-employed with its slogan; “One Trick. Great Trick Though”.

While big banks often struggle with non-standard income, RedZed has built its entire business model around understanding the realities of self-employed life, from cash flow quirks to complex structures.

The campaign creative, brought to life by The Incubator, introduces everyday Australians – from an electrician to a dog groomer – alongside recognisable faces from the Melbourne Storm, celebrating the breadth and resilience of the self-employed sector.

The star of the campaign, Dougie the pony, symbolises RedZed’s sharp focus and mastery in one area, lending for the self-employed.

RedZed’s chief sales and marketing officer, Nataline Irvine, says while the campaign is fun, the business is serious about its support for self-employed Australians.

“Our customers are the backbone of the economy, but too often they’re overlooked or misunderstood by traditional lenders. At RedZed, we exist for the self-employed. It’s all we do, and we do it well,” Ms Irvine said.

“This campaign is a bold expression of that promise. We’re proud to back those who back themselves.”

Creative director at The Incubator, Kyran Docker, said the campaign needed the same energy as RedZed displays.

“Specialisation isn’t a weakness, it’s power. RedZed owns their lane, and we wanted the campaign to carry that same confidence. It’s unapologetic and a bit unexpected,” he said.

“RedZed has been brave enough to back the self-employed when others won’t. This campaign was about celebrating that gutsy stance, and doing it with a wink.

“RedZed is not scared to be different. The whole idea of ‘one trick’ is a way of saying, we don’t need to be everything. We just need to be great at the one thing that matters, backing the self-employed.”

Founded in 2006, RedZed has grown to become one of Australia’s leading specialist lenders, dedicated exclusively to self-employed borrowers.

Its strong brand presence extends beyond finance, with major sponsorships including NRL team, Melbourne Storm.

“One Trick” Campaign Credits

RedZed Lending Solutions
Natalie Irvine – Chief Sales & Marketing Officer
Angelo Klidomitis – General Manager Marketing & CX
Leanne Seymour – Head of CX & Partnerships

Hannah Wilson – Graphic Designer

Celia Murray – Senior Content and Communications Manager

Agency – The Incubator
Managing Director – Jeremy Walsh
Creative Director – Kyran Docker
Account Manager – Fia Rose
Copywriters – Kyran Docker, Sophie Hanlon
Designers – Sean Brisbane, James Macrae

Media – Loop Media
Managing Director – Andrew Catchlove

Production – Jarrod Barnes Photography
Director / Photographer – Jarrod Barnes
Director / DoP – Jon Webb
Producer – Clare Toomey

Talent
Harry Grant – Melbourne Storm
Jahrome Hughes – Melbourne Storm
Cameron Munster – Melbourne Storm
Pony Talent – Dougie
VO Artist – Ben Knight

Source: Headline PR