Reef job and Earth Hour among 50 best publicity stunts of all time’

Two Australian campaigns have been included on a list of the world’s best PR stunts.  

The rundown – compiled by the UK-based PR firm Taylor Herring – includes Tourism Queensland’s ongoing best job in the world promotion and Earth Hour on its list.

The Tourism Queensland project was masterminded by ad agency Cummins Nitro, while Leo Burnett Sydney had a major hand in Earth Hour.

Ironically, the list does not include any publicity stunts created by Aussie PR agencies. However, that may be partly because the list includes an emphasis on British campaigns.

(Hat-tip: Trevor Young)


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