Register to attend BBC storytelling summit in Sydney
PLEASE NOTE – ENTRIES ARE NOW CLOSED
Four of the BBC’s branded content experts from New York, London and Australia will present a storytelling summit in Sydney.
The event will include the launch of the BBC’s latest global research, the Science of Memory – a major study into the relationship between emotion and long-term memory in delivering outcomes for brands in branded content.
The free morning workshop will take place on Tuesday 23 October between 8:00am–10:30am at the Pier One Sydney Harbour.
Storytelling with Impact in a Digital Age will consist of three sessions designed to arm marketers with insights on content, digital product and performance measurement applicable to advertising and marketing strategies.
Joining the BBC will be Peter Pynta from Neuro-Insight, Melbourne’s world-leading neuroscience marketing research agency. He will present insights and analysis from the Science of Memory, a new study that unlocks the secret to creating emotionally engaging and memorable content.
The BBC will also share two exciting new launches on BBC.com online destinations that will feature beautiful visuals and fascinating and compelling storytelling. Delegates will leave the morning summit with a better idea of how to plan bigger, more impactful campaigns with customised content.
In particular, you will hear from (pictured left–right):
- Simon Frantz, managing editor of BBC.com’s features sites.
- Mark Jones, the digital director of BBC Global News responsible for digital strategy.
- Peter Pynta, director of sales and marketing, Neuro-Insight.
- Richard Pattinson, senior vice president of BBC StoryWorks.
- Jamie Chambers, regional director ANZ of BBC World News and BBC.com.
Be the first to get a glimpse of these exciting developments and register your interest by filling out the form below.