Rekorderlig: embrace your ‘inner Swedishness’
Olof
Swedish cider brand Rekorderlig has launched a marketing campaign asking consumers to ’embrace their inner Swedishness’.
The campaign features a series of short films centred around Swedish character Olof, who runs a school where people can go to learn how to be Swedish.
It follows the brand’s ‘Beautifully Swedish’ campaign, launched last year.
The ads, devised by London agency Apartment A, will premiere today at the Melbourne Underground Film Festival.
They will also appear on the Rekorderlig Facebook page and are supported by a PR push.
Credits:
- PR agency: Exposure PR
- Advertising agency: Apartment A
topics
Advertising
God I miss Sweden…Most friendliest people I’ve come across 🙂
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