Relatives tussle over the last prawn in new ALDI Christmas spot

Kalila Welch

November 14, 2022 8:54

ALDI is one of the last major retailers to drop their Christmas campaign this year, celebrating generosity in a festive spot launched last night via BMF.

‘Overcooked Generosity’ is the second iteration of the supermarket brand’s ‘You Can’t Overcook Christmas’ platform, launched with BMF last year in celebration of the “unbridled joy of Christmas”.

The campaign creative was worked on by the brand’s long-term creative partner BMF, with PR from Ogilvy PR, and media from Zenith, with the Publicis media agency having been reappointed by ALDI last month.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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