Remarkables Group kicks off influencer talent search Rising Social Star for the second year
The Remarkables Group has kicked off its influencer talent search Rising Soci@l Star Talent Search for the second year running with five partner brands signed on.
The influencer strategy agency launched the talent search for the first time last year with the likes of Priceline Pharmacies signed on as a supporting brand.
Priceline has returned to support the search, hunting for a digital influencer in the beauty and wellbeing space while Westfield has signed on for fashion, Schwarzkopf is hunting for an influencer in the hair space, Woolworths in food and Little One’s in parenting.
After an initial call for entries, 35 finalists will undertake The Apprentice-style content challenges. The seven winners will be chosen by a panel of industry judges, including Junkee Media’s Tim Duggan and influencer Jen Bishop from Interiors Addict. Each of the seven winners will score $5,000 cash and become an ambassador for their category’s brand partner, as well as being profiled on Collective Hub channels.
Lorraine Murphy: The influencer space has developed at a rapid rate in the last 12 months
Lorraine Murphy, Founder of The Remarkables Group said: “We were over the moon at the response to Rising Soci@l Star in 2016, and the calibre of talent the search uncovered. To see the winners continue to flourish has been so rewarding. For example Nikkia Joy, the 2016 Beauty winner, entered the search with 80,000 YouTube subscribers and just a year later has ticked over the 340,000 mark.
“The influencer space has developed at an even more rapid rate in the last 12 months, and we’re excited to find a new wave of talent again in 2017, with the support of a stellar line-up of brand partners.”
The search is channel-agnostic; the only entry criteria is that entrants must be over 18, be based in Australia and have been running their platform for between 12 to 36 months as of February 24.
Entries are open until April 7 at risingsocialstar.com.au.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
Linkedin