20th Century Fox shifts media to Blue449

Blue449 has picked up the media account for 20th Century Fox following a pitch process, winning the account from Publicis Media stablemate Zenith.

The pitch process for the film studio and distributor kicked off two years ago, with the company taking multiple soundings in market ahead of the formal pitch process.

Publicis Media Group Australia CEO Matt James said: “We are delighted to continue our partnership with 20 th Century Fox within Publicis Media.  The transition of the business to Blue 449 creates a fresh solution that will layer a new strategic perspective onto Fox’s business.  At the same time we will maintain access to the long term historical knowledge and legacy of Zenith’s 12 year relationship with the business.”