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Reprise and Monash Uni team up for media, marketing work experience program

Digital performance agency Reprise and Monash University have teamed up to launch a new program to provide students with work experience in the Australian media and marketing industry.

The three-month program is part of the university’s ongoing Work Integrated Learning/Industry Experience elective, which involves hands-on job experience and comprehensive training in a number of disciplines including paid search, paid social, content, strategy and eCommerce.

Reprise digital performance director Freya Cronin (back row) with Monash Business School students Hunter Hare, Harrison Davie, Kyna (Ching) Law, Navika Moudgil

Reprise Australia chief executive Jessica White said it was imperative that the company nurture future talent by casting its recruitment net wider and finding new ways to showcase career opportunities in the media industry.

“It seemed logical to form a partnership with our client Monash and work together to create a program that is not only advantageous to the agency, the University and the student, but also has the scope to expand in future iterations and attract and nurture future talent who may not previously have considered a career in media and marketing,” White said.

The inaugural program hosted four Monash Business School students selected through a process designed to simulate applying for a professional job.

The program starts with introductory sessions to the core crafts of Reprise’s business and ends with a final ‘hackathon challenge’ over the program’s last two days.

Reprise digital performance director Freya Cronin said: “Our first students were brilliant, they immersed themselves in the learning process and the program proved to be highly rewarding, both for them and as a learning and development opportunity for the broader Reprise team.

“Collectively our student team showed intelligence, curiosity, and professionalism making their presence a joy to have in the office and we would certainly be strongly interested in speaking to all four young men and women about employment opportunities after they graduate.”

Participating students work closely with selected ‘nest’ teams assigned to different directors’ areas of responsibility, allowing full participation in daily operations, attending meetings and industry events, conducting industry research and gaining insights to help shape potential career paths.

In addition to individual training and team assignments, students work as a group on two mock brief responses presented internally within the program.

Monash University director of global marketing Caroline Knowles said: “​This program offers our students invaluable real-life employment experience and a glimpse into the dynamic media and marketing sector.”

“Collaborating with Reprise allows us to provide our students with a comprehensive learning and development opportunity, while also granting Reprise access to the diverse and talented pool of Monash students.​”

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