Reprise Media poaches Google’s Ale Vendramin
Reprise Media has announced the appointment of Google executive Ale Vendramin.
The announcement:
Senior Google executive Ale Vendramin has joined search and social agency Reprise Media Australia as general manager. He will report to Reprise Media CEO Craig Ellis.
Vendramin’s new role follows the announcements last week of two new national positions as Reprise Media evolves its management ranks to assimilate substantial growth from existing and new clients.
An executive with experience working in North America, Latin America and Australia, Vendramin is formerly head of automotive for Google Australia and New Zealand where he was responsible for driving advertising revenues and building strong relationships with senior level clients through creative marketing and digital solutions to their business challenges. He worked at Google for three years.
Prior to Google, Vendramin was general marketing manager, digital and CRM at Ford Australia, managing a $35 million budget, a team of direct reports and was responsible for 58 people at Ford’s Customer Relationship Centre. He worked for the auto giant for 13 years in Buenos Aires, Detroit, Sao Paulo, Sydney and Melbourne.
Ellis said Vendramin was a talented and experienced marketing executive with an enviable career in highly creative and effective marketing solutions. At Reprise Media, Vendramin will oversee detail of the agency’s client relationships and support for client teams, staff retention and development, evolution of the agency’s products and the quality of work created for clients, as well as collaboration with other IPG Mediabrands businesses.
“Ale brings a new dynamic to our business,” said Ellis. “His Google and Ford track records in creative thinking and effectiveness brings a new perspective to our operations at a senior level. He will challenge us – and that’s a good thing. We are looking forward to his energy in our business.”
Vendramin is the latest senior appointment at Reprise Media Australia. Ellis recently announced two new positions, national operations manager and social communities and analytics director.
Source: Reprise media release
