Res Publica to manage Usain Bolt visit

PR agency Res Publica is to manage sprinter Usain Bolt’s media commitments when he visits Australia to launch a new variant of sports drink Gatorade.

The announcement;

Usain Bolt, the 100m World record holder and the fastest man on earth, will touch down in Sydney next Tuesday, 14th September, to officially launch the newest variant of Gatorade – a brand new lemon ice flavour which has been inspired by him: Gatorade Bolt.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.