Respect Victoria encourages family support for LGBTIQ+ people
Respect Victoria is showcasing the significance the support of a family member can have on an LGBTIQ+ person in realising and celebrating their identity.
The campaign comes from The Shannon Company, which was retained as Respect Victoria’s creative agency following a tender process last year.
The Shannon Company managing partner, Michael Daddo, said: “Throughout our extensive consultation with stakeholders the need came through incredibly strongly to demonstrate what support for LGBTIQ+ family members looks like, and the impact that even subtle negative responses can have.