Respect Victoria encourages family support for LGBTIQ+ people

Respect Victoria is showcasing the significance the support of a family member can have on an LGBTIQ+ person in realising and celebrating their identity.

The campaign comes from The Shannon Company, which was retained as Respect Victoria’s creative agency following a tender process last year.

The Shannon Company managing partner, Michael Daddo, said: “Throughout our extensive consultation with stakeholders the need came through incredibly strongly to demonstrate what support for LGBTIQ+ family members looks like, and the impact that even subtle negative responses can have.

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