Respect Victoria retains The Shannon Company as its creative agency
The Shannon Company has retained the creative account for Respect Victoria, following a competitive tender process.
The agency first won the account through a tender in 2016. It was responsible for the ‘Respect Women: Call it Out’ campaign which targeted domestic violence, and sexist behaviour in cafes, bars and public transport.
Respect Victoria CEO, Tracey Gaudry, praised The Shannon Company for its partnership and efforts in raise awareness of the different forms of domestic violence.
“Lack of respect for women is a critical factor in family violence, and we know that while we’re dealing with complex, multifaceted issues, we’re seeing encouraging changes that show we’re on the right track,” she said.
