F.Y.I.

Retail Apparel Group appoints PeriscoPe to help eCommerce growth

Retail Apparel Group has appointed PeriscoPe to deliver paid social, paid search and organic search services across its brand portfolio.

The announcement:

After a competitive tender process, Retail Apparel Group has appointed ecommerce specialist PeriscoPe to deliver paid social, paid search and organic search services across their brand portfolio including Johnny Bigg, yd, Tarocash & Rockwear, effective immediately.

Martin Corr of PeriscoPe commented that “We immediately felt that RAG’s aggressive growth trajectory and marketing brief fit our skillset perfectly. We’re hugely excited to support the digital growth of the RAG brands. With vast amounts of customer data and over 500 physical stores nationwide, the opportunity to connect digital marketing, eCommerce and in-store behavioural data is particularly compelling.”

RAG’s digital focus is strengthened as they connect PeriscoPe to the business in tandem with commercial initiatives being deployed across marketing, technology and data in the near future, ensuring further growth underpinned by their existing audience data opportunity.

“Finding the right agency partner for the next phase of RAG’s growth online is a critical decision,” says David Collins, Group GM of Digital at RAG. “We are hugely impressed with PeriscoPe’s approach & people – we’re looking forward to working closely with the team on the next phase of RAG’s growth.”

Retail Apparel Group joins the PeriscoPe stable alongside brands such as Zanui, SurfStitch, Deus Ex Machina & Culture Kings.

Source: PeriscoPe media release

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