Retail First and oOh!media extend partnership, set to launch 100% digital network
Extending its retail out-of-home (OOH) network in Queensland, oOh!media has renewed its long-term partnership with Retail First, across its shopping centres.
Retail First manages the largest privately-owned shopping centre portfolio in Australia, including key centres such as Australia Fair, which gets 12.1 million annual visitors; Toowong Village, which gets 7 million; and Mt Ommaney Centre, which gets 5.1 million.
The suite also includes Brookside Shopping Centre, Cannon Hill Kmart Plaza, Mt Gravatt Plaza, Stafford City Shopping Centre, and Fairfield Gardens.
OOh!media’s partnership renewal will see it feature in 21 large and medium centres that house more than 1,730 retailers and sales of nearly $2 billion annually.
As part of the agreement, oOh!media will install a 100% digital network made up of 230 small format portrait screens.
“We are delighted to extend our partnership with Retail First to deliver a 100% digital out of home network across 21 key shopping centres in Brisbane and the Gold Coast,” said oOh!media’s chief commercial operating officer, Robbie Dery.
“We are already well underway in installing a fully digital screen network, strategically positioned to reach consumers along the path to purchase. This expansion not only enhances engagement within these bustling retail hubs but also offers brands unprecedented opportunities to connect with over 83 million shoppers annually in a dynamic and impactful way.”
Retail First’s business development manager, Le-Anne Parkinson, added: “The introduction of a fully digital screen network across our portfolio marks an exciting step forward in enhancing the customer experience for the more than 80 million shoppers who visit our centres each year.
“We’ve built a strong relationship with oOh! and look forward to that continuing for many years to come.”
OOh!media also recently announced renewed retail agreements with The GPT Group and QIC.
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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