Nexxen reveals consumer trends in Q4 retail industry playbook

December 11, 2024 11:29

Advertising platform Nexxen has identified three important consumer retail trends in its Retail Industry Playbook covering Q4 2024.

According to Nexxen’s playbook, consumers become more interested in online retail brands in the latter half of October, before Black Friday and Christmas start to dominate the retail sector.

Meanwhile, supermarkets and grocery brands are significant players in the Australian linear TV advertising space, with the top linear advertisers, based on household reach, being, in order, Woolworths, ALDI, Coles, Lite n’ Easy, IGA and Hello Fresh.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.