‘So many celebs, so much money, so many fails’: Adland weighs in on Super Bowl LVIII ads

February 13, 2024 9:59

Yesterday’s Super Bowl LVIII saw the Kansas City Chiefs beat out the San Francisco 49ers 25-22. When we think about the Super Bowl, however, it’s not just the game itself. The commercials, the half-time show, and the atmosphere are all an integral part of the experience.

It’s arguable that the ads are as important as the game, so, we got some of Australia’s leading creatives to share their favourite and least favourite spots from yesterday’s spectacle.

Sarah McGregor, ECD, dentsu Creative

What a joy Cerave’s work was with Michael Cera.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.