News Corp Australia has expanded its digital network with the new-look Sky News Australia website joining its platform of news websites.
The publishing house said the newly-created SkyNews.com.au site will be “faster, smarter and more user-friendly” to better meet the needs of both audiences and clients.
Sky News Australia website joins News Corp Australia’s digital network
From today, SkyNews.com.au content will expand to include digital journalism and original text news reporting from a new SkyNews.com.au editorial team.
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News Corp Australia will commercially represent all digital inventory on SkyNews.com.au from today.
Sky News recently announced deals with Southern Cross Austereo (SCA) and WIN Network to broadcast Sky News Regional from 1 August.
News Corp Australia’s managing director of national sales, Lou Barrett, said: “Sky News Australia is an innovator in news content delivery in this country and we are delighted to have them join our category leading digital network.
“A strong addition to our commercial offering, Sky News has a major focus on video which will significantly increase our overall network’s video inventory. They also reach a highly targeted audience of high-value business leaders and C-suite members.”
Sky News Australia chief executive officer Paul Whittaker said: “Our investment in the new-look SkyNews.com.au and its team of dedicated digital journalists, follows a period of record audience growth and engagement across Sky News Australia’s broadcast and digital platforms.
“Our digital footprint has grown significantly over the last 18 months, with our website alone delivering more than five million monthly video views, while our commitment to delivering Australians credible, insightful and real time news, analysis and commentary has never been stronger.”
The new website will continue to cover the biggest issues facing the nation through quality Sky News video content across breaking news, original reporting and agenda-setting opinion.
News Corp said that SkyNews.com.au currently has a monthly Australian unique audience of 900,000 according to Nielson’s most recent data, along with 5.4 million video views and 6 million page views, according to News Corp’s latest numbers using Brightcove and Google analytics.
Sky News Australia will continue to invest in its core content categories of news, opinion and special feature documentaries. All of this content will be reflected across the new SkyNews.com.au.
Through News Corp Australia, SkyNews.com.au will have access to the extensive ad product kit available across the company’s digital network including:
- Trade on guaranteed attention of customers across the News Corp Australia network with Targeted Time in View
- Find, target and measure the activity of current and future customers when they’re visiting Sky News though News Connect, Australia’s leading audience intelligence and marketing platform
- Increase reach, frequency and view-ability of existing social activity through Social Display
- Engage audiences with high impact and interactive Rich Media advertising formats
- Utilise premium publisher Pre-Roll video across the wealth of credible video content
- Client integration within aspects of the website aligned to client campaigns