Revenge on the SMEGs
Here’s one to strike fear into the hearts of Australia’s social media gurus.
Source Bottle is hosting a callout: “Looking for stories of where contracting a ‘Social Media Expert’ has NOT worked out as well as you had hoped.”
The research is for a book on what businesses need to know to avoid being ripped off by a social media guru.
Dr Mumbo suspects they won’t be short of examples.
I heard of one recently where a Pet Food company was running a link swapping campaign. Imagine that!
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(Edited under Mumbrella’s comment moderation policy)
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