GPY&R Sydney’s new digital agency VML has unveiled an app for Revlon that allows ladies to give their friends a free sample of lipstick by ‘bumping’ their smart phones.
The iPhone app is for Revlon’s new ColorBurst Lip Butter, with consumers claiming a free sample after submitting personal data.
Rob Garratt, MD of Revlon Australasia, said: “This particular product, with Emma Stone as the Revlon Brand Ambassador, appeals to a younger demographic. This bump app is in perfect synergy with the tone of communication as well as the target of women this product speaks to. It’s interactive and engaging, digital, and an innovative way of sampling.”
Patts won the Revlon cosmetics business earlier this year.