Twinings suggests Aussie women should drink tea every day

A new ad for Twinings attempts to persuade women to make a daily habit of drinking the stuff – rather than just on ‘some days’. It was created by McCann.

The $10m campaign is supported with a competition on Facebook where the most creative answer to the question “What little things help you to enjoy the day every day?’ wins a Waterford crystal vase.

The ad comes two months after Twinings used celebrity chef Nigella Lawson in a TV campaign to launch its Australian blend.


Director: David Denneen
Creative Directors: Kieran Flanagan/Dan Gregory
Client Services Director: Nicole Gardner
Producer: Anna Fawcett: Producer
Editor: Toby Denneen:
Music re-record: Nylon Studios
Communications Strategy: Naked Communications Melbourne
Media: Vizeum
Digital: We Are Digital



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