Revlon launches new OOH campaign via Emotive
Revlon has launched a new OOH and social campaign ahead of the festive season to promote its SuperLustrous lipsticks, via Emotive.
The announcement:
The new campaign for Revlon’s SuperLustrous lipsticks was created with independent creative agency Emotive and aims to inspire women to go bold when celebrating this festive season.
Building on Revlon’s Live Boldly brand platform, the series of cheeky posters play off the names of the individual SuperLustrous shades which evoke how we’d all love to let loose and celebrate – Wine with Everything, Unapologetic, Dramatic, Berry Rich, Shameless.
Says Amy Kingon Smith Head of Marketing ANZ, Revlon: “The Revlon Festive Campaign represents an opportunity to approach lipstick advertising in a refreshing way which resonates with the Australian consumer, at a time of year where fun, tradition and expectation reign supreme. The light-hearted creative is a celebration of Summer Festivities, our consumers and the Revlon shade names which we hope spark some joy when out-and-about!”
Says Kat Topp, Creative Director, Emotive: “As someone who plans to spend her holidays being an Extra Spicy Heartbreaker with a penchant for Wine with Everything it was an absolute joy to bring to life a fresh tone and feel for Revlon that celebrates the festive spirit in a delightfully decadent way.”
The campaign is rolling out nationally across OOH, social and digital from Monday 18th December and into early 2024.
Credits:
Client: Revlon
Head of marketing, ANZ: Amy Kingon Smith
Head of creative: Bree Shearer
Marketing manager: Tanya Lynch
Digital manager: Monica Wojnarowska
Assistant brand manager: Arabella AnticoCreative agency: Emotive
CEO: Simon Joyce
Strategy director: Anna-Claire Clendon
Group creative director: Darren Wright
Creative director: Kat Topp
Art director: Alex King
Head of production: Hayley-Ritz Pelling
Senior producer: Aja Sandoval
Business director: Alison Daly
Source: Emotive
