Revlon, Spark Foundry, Cashrewards & more complete Retail Marketing Summit agenda
The power of localised brand from a leader in the beauty industry, and the must-track metrics for all retail marketers complete the full program for Mumbrella’s Retail Marketing Summit 2025.
The first of the final two sessions added to the Retail Marketing Summit’s catalogue will bring together the ANZ marketing director of beauty giant, Revlon, Amy Kingon Smith, with freelance creative, podcast host and content creator, Lucy Neville, and Spark Foundry’s strategy director, Josh Green (who will serve as a moderator), to unpack how brands can dominate the international market while retaining a local presence.
‘How an Iconic American Beauty Brand Crafted a Contemporary Aussie Identity’ is gearing up to place Revlon under a microscope to see how the brand successfully embraced local authenticity, relevance and the values of consumers to dominate the beauty retail market – one that is no longer the domain of long-standing American brands, when Australia, Japan and South Korea’s beauty exports are becoming more popular everyday.
