Revo Fitness appoints dentsu Media and Creative to national advertising account
Revo Fitness has appointed the dentsu Media and Creative service line to its national media planning, buying, and creative account following a competitive pitch.
Revo Fitness was founded 10 years ago with a mission to make quality, affordable fitness more accessible to everyone, and is now helping Australians achieve their health and fitness goals nationally.
L-R: Jim Groves, Kristy Kinzett, Sophie Park, Alan Bayliss, Sarah Leavesley
Flora Lolev, head of brand & marketing at Revo Fitness said: “We look forward to working closely with dentsu to deliver our key purpose. Revo Fitness started out with a goal to make the gym accessible to everyone. We set out on our mission to make the gym simple. We say no to complicated lock in contracts, and yes to one easy and straightforward membership. Moving forward we are excited to take what has worked brilliantly in Western Australia to national markets across Australia, with five gyms opening in South Australia over the coming months.”
“The review process was extremely competitive, and we were blown away by the work and talent throughout our review.”
Dentsu WA managing director, Jim Groves added: “Revo Fitness is transforming how people think about accessing fitness solutions. Our national group strategic approach, fuelled by our people, our data and MiQ partnership has demonstrated how we help Revo sustainably grow their brand and scale the business nationally. We are excited to partner with founder Andrew Holder, one of Perth’s brightest entrepreneurs, and his team to take this WA success story to the East Coast and beyond.”
Andrew Holder has grown Revo Fitness nationally and has helped over 100,000 Australians achieve their fitness and personal goals. He now employs 150+ people, and over 130 personal trainers call Revo Fitness home. Andrew was recently named in WA’s Young Achiever Awards list, winning the 40under40 award and People’s Choice Award for his success in tackling a saturated gym franchise market with a unique membership offering and boutique fitness experience.
Dentsu Media CEO, Danny Bass said: “We are privileged to work with a brand that is values based and focused on innovating rapidly and embracing digital transformation. We look forward to developing a strong partnership and supporting Revo Fitness through their next phase of innovation and change.”
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I’m a REVO member at Pitt St Mall in Sydney and really enjoy the gym, price, no-contract and no rip-off charges (like for access key etc).
If the ethos stays the same then it shouldn’t be too hard to communicate.
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Nice to see Dentsu aligning themselves with up and coming brands that are disrupting their category
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