Revolut makes the impossible possible in new global campaign
Global fintech company Revolut has launched a new brand campaign rolling out across 20 markets, including Australia, taking the brand to a new level with emotional storytelling, via Anomaly London.
The campaign, ‘Money Possibilities’, features a clear message to financial optimists – anything could be possible. It brings to life the customer-centricity that has enabled Revolut to scale to 50 million customers in nine years.
Directed by ProdCo’s Ian Pons Jewell, who described the making of the campaign as “extremely complex”, the spot takes the viewer on an imaginative journey, following a woman who is transported to another world where her money possibilities come to life.
It heavily features CGI and VGX via Builders Club and TimeBased Arts.
“In 2024, we made significant investments to deliver an even more powerful product tailored to the Australian market. As we step into 2025, we’re ready to put Revolut into the hands of as many Australians as possible – showcasing how Revolut unlocks new possibilities and redefines what people can expect from a financial institution,” said Charlie Short, head of growth APAC at Revolut.
“Revolut isn’t just another option; it’s a transformative and premium digital experience unlike anything else available in the market.
“As we ramp up for the biggest year of growth, this marks the first of many moments that will take us to the next level of scale as we progress towards securing a banking licence and delivering a full suite of best-in-class everyday money products.”
Anomaly London’s CEO, Camilla Harrisson, added: “At the heart of Revolut’s meteoric growth is an ever-evolving world class product experience, designed to maximise money possibilities for each and every customer.
“This campaign takes consumers literally into their own pockets, to experience the multidimensional world of Revolut – where money doesn’t only do so much more – but it actually feels different too. The vision, the ambition and the commitment of everyone involved in this work speaks volumes about the partnership – none of it could have happened without all of us.”
For the first time, the campaign will run across Netflix in addition to YouTube and Meta. It is also live across OOH, DOOH, social, and audio.
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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