Ricci Meldrum joins Whybin\TBWA Melbourne to head ANZ account



Whybin\TBWA Melbourne has confirmed Ricci Meldrum will join the agency as regional group head on the ANZ business, replacing Mim Haysom who is taking the role of managing partner at M&C Saatchi Sydney, as reported by Mumbrella.

Meldrum is joining from BMF Melbourne where she was managing partner until February when she quietly departed the agency. Prior to this she was on the BBDO global executive team for Mars and Wrigley’s and was BBDO global lead for the Optimum pet food worldwide rollout for Mars.

Andrew Scott said: “Mim has done a fantastic job on ANZ over the past 3 and a half years and we know that she will do well in her new role with M&C Saatchi. We are very pleased to have attracted Ricci to the agency, and we’re certain that she will prove to be an invaluable asset on the ANZ business. I’d like to thank Mim for her contribution and wish her every success with this new chapter in her career.”

Meldrum joins the agency on May 19.



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