Richard Morgan joins AnalogFolk as executive creative director

Former 303 MullenLowe ECD Richard Morgan has joined Analogfolk to lead the Australian business alongside Matt Robinson and Ben Hourahine.

Morgan left 303 MullenLowe last September after announcing his departure in May. Prior to that, he was creative director at DDB Sydney and Holler.

Morgan joins AnalogFolk as ECD after five years with 303 MullenLowe

Former AnalogFolk ECD and partner Matt Grogan left the business last August.

Morgan said: “It’s no secret that our industry, technology and even more significantly – culture itself – has changed massively in recent years. So for me, it’s about joining a creative agency and a culture that is custom built for adaption, rather than trying to force it.

“It’s great to be joining at such an opportune time. I’m looking forward to raising the bar and helping grow the business in Sydney as part of an independent global network.”

Morgan’s hire comes following a series of client wins for AnalogFolk, including TAL Insurance digital, Curtin University and Unibet.

AnalogFolk strategy partner, Ben Hourahine said: “While we have had great success over recent years, we always want to keep levelling-up, and Richard joining us is critical to that. He’s a truly great guy and a brilliant creative leader – we want his magic dust over everything.”

Partner and managing director Matt Robinson added: “Our industry feels like it’s at a crossroads, with the philosophies behind brand building versus digital marketing getting further and further apart.

“Whilst some marketers are going all in on the arms race of ‘martech,’ search and optimisation, others are attempting to build their brands without investing in the experience. We believe that modern marketing needs to close the gap and embrace the best of both worlds, and we’re finding more and more brands are looking for help doing so.

“Richard brings a huge amount to our team; a track record of world-class creative thinking, breakthrough commercial outcomes, and innovation across channels. We’re incredibly excited about what’s ahead for AnalogFolk and our clients.”


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