Richard Peake named as MD of Carlson Marketing
Carlson Marketing Australia has hired Richard Peake from Groupe Aeroplan in Montreal as its managing director after a five month search.
Peake fills the role vacated by Michael O’Sullivan, who left to assume new responsibilities with Groupe Aeroplan in the US, and later named president of Carlson Marketing Canada.
Before Groupe Aeroplan, Peake spent 10 years with IBM in various global roles including a couple of years in Sydney.
Karl Schuster, president, Carlson Marketing Asia Pacific said: “Richard has a unique combination of experience which will help drive our clients’ strategies for maximising return on customer to new levels.”
“The next few years will see data-driven customer insights move to the forefront of all marketing strategy and our job is to successfully operationalise those insights; that will be the difference between winners and losers. Richard is uniquely positioned to ensure we are assisting our clients to succeed in this new environment.”
