Richards Rose adds MLC Life Insurance to its growing suite of clients

Richards Rose has been selected as the lead brand and marketing agency for MLC Life Insurance, following a competitive pitch process.

The agency will be responsible for leading and managing all through-the-line marketing communications for MLC Life, including brand strategy, in a long-term contract that commenced in July.

“We are delighted to be working with such a storied brand and business that has big ambitions for the category as well as their own purpose and growth. We look forward to working with the entire team to deliver a clear and inspiring way forward, and all the various targeted campaigns in between needed to drive performance” said Digby Richards, CEO Richards Rose.

“The team and I selected Richards Rose because they simply understood us and our business the best. They have a strong and cohesive team that gets the complexities of financial services with a deep understanding on how to build and grow trust, the key currency for any brand like ours. We have big plans for our brand, and we’re excited to have a partner that can help us bring it all together across our various audiences” said Sarah Lowe, head of brand and marketing, MLC Life Insurance.

Only six years into the business, the new win adds to Richards Rose growing suite of clients, including Nine, COLORBOND, Mitsubishi Motors, University of Adelaide, Giants and Lindt.


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