Richards Rose becomes equity partners with White Bay Beer Co
Independent creative and brand agency, Richards Rose, has been chosen to be a part of White Bay Beer Co’s leadership team as equity partners.
The announcement:
Sydney based brewery, White Bay Beer Co, has appointed award winning independent brand and creative agency, Richards Rose to their leadership team as equity partners as they embark on their next phase of growth.
White Bay Beer Co. started in 2020 just as covid hit and built a formidable beer range, a great brand experience site in White Bay, Balmain and a strong following across NSW with on-premise connection and wider off-premise distribution via Dan Murphy’s, Vintage Cellars, BWS and Independent bottle shops. In 2022 White Bay Beer Co. was awarded Champion Independent Beer & Champion Lager at the Independent Brewers Association’s yearly beer awards.
“I have known and worked with Digby, Adam and the Richards Rose team for over a decade now. They’re experts at creating and growing brands and now that we’ve established the business and operations, it’s time to shoot for the stars with our brand” said White Bay co-founder Adam Trippe-Smith.
Richards Rose have agreed to an equity and cash partnership to ensure alignment around ambitions and outcomes. This unique arrangement sees Richards Rose embedded at the leadership table, versus being an external consultant. It also doesn’t preclude them from working with other alcohol brands.
“We’re big fans of beer and the White Bay team. What a start they have made especially given they launched during covid. To become part owners of White Bay puts another level of healthy pressure on us at Richards Rose to ensure we give this brand the lift it needs and deserves” said Digby Richards, co-founder Richards Rose.
Richards Rose is exploring all aspects of the brand with the leadership team at White Bay Beer – including identity, range, innovation, brand idea, comms and partnerships.
Source: Richards Rose and White Bay Beer Co
