Dr Mumbo

RIP the copywriter – this comms agency has written your career obituary

Ultimate Edge Communications is hiring for the glamorous role of ‘freelance ChatGPT prompt editor’ in what can only be described as the beginning of the end for copywriters.

What are you doing still reading this? Hurry up and apply for the best-going gig in Australia’s media and marketing industry!

For a whole $50 an hour, you only need three to five years of sales-generating copy experience and a pre-existing “mastery of ChatGPT/Bing/Bard prompting”.

This isn’t even the first outrageous job ad this agency has gone to market with before. It is the same people that brought you the sought-after ‘senior executive assistant / office manager / professional governess’ role in 2020.

What is even more encouraging, is that the agency offers zero chance of this becoming a full-time gig, presumably in the hope that ChatGPT will become fully sentient by the time the short-term contract runs out.

The part job ad, part obituary reads: “THE WORLD HAS CHANGED – we are NOT looking for someone who wants to write copy from scratch. Those days are gone. We need someone who embraces the new AI paradigm and can exploit all its power while minimising its deficiencies and shortcomings QUICKLY and EFFECTIVELY.”

[Dr Mumbo notes the original job ad does in fact include copious capitalisation]

“That means getting the tool(s) to do the heavy lifting and providing better copy in less than half the time it would take a human to create. We are already doing this, so if you think this is ambitious, then please don’t apply. This role is not for you.”

It’s great to see that a company that prides itself on providing clients “the edge to consistently outperform your competition”, is looking to do so by utilising a publicly accessible and undercooked great leveller to do so.

Was this job ad written by ChatGPT, you might reluctantly ask? Surprisingly not! But to complete the cringe, Ultimate Edge has included a ‘special message’ from the AI bot…

“Dear Job Applicant,

Allow me to introduce myself. I’m an AI-powered language model, trained by OpenAI, and I’m here to assist you with your job application. As a large language model based on the GPT-3.5 architecture, I possess a vast amount of knowledge and language capabilities to help you if you land the role.

Best of luck with your application!

Warm regards,


The job isn’t limited to Australia either, as the fine print advises that applicants do not need local working rights, and all overseas payments will be made via PayPal. Sounds errr…. a little sketchy right?


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