Riviana Foods hands media account to Havas Media Melbourne
Havas Media Melbourne has picked up media for SunRice group’s Riviana Foods, across its Always Fresh and Toscano brands.
The agency joins By All Means, which was appointed as Riviana Food’s creative agency of record in March.
Havas Media’s remit will include managing the media planning and implementation for both the Always Fresh and Toscano brands.
The brands collectively have a portfolio of over 500 products across multiple food categories including rice, olive oil, condiments and pasta.
Jacqui Vanderzeil, head of marketing and innovation said: “Riviana Foods are very happy to announce the partnership with Havas Media on our two largest and much-loved retail brands within our portfolio, Always Fresh and Toscano. Together, the teams are looking forward to an exciting year ahead as we bring these brands out of the aisle and into consumers’ hearts, minds, and kitchens at home.”
Naomi Johnston, general manager Havas Media Melbourne, added: “We are excited to be working with the Riviana Foods team on what will be their first above-the-line brand campaigns in a number of years. With great brands such as Always Fresh, Toscano, Fehlburgs and Rozas Gourmet, Havas Melbourne has the right mix of category experience with expert planning and implementation capability across all channels to help Riviana Foods drive growth.”
Virginia Hyland, CEO Havas Media Group, commented: “We are excited to be working with Riviana Foods and extending our SunRice partnership in a market where FMCG brands are challenged to innovate to entice new consumers to their brands. Our Havas Media Melbourne team are going from strength to strength, a perfect blend of entrepreneurial thinking to delivering meaningful outcomes, backed by the global network. Delivering personalised service and smarts at a senior level.”
Other recent appointments for the agency include Tourism Fiji and Accolade Wines.
Havas Media Melbourne will launch its first work for Riviana food in July 2023.
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topics
Havas Media Melbourne
Jacqui Vanderzeil
Naomi Johnston
Rivia Foods
SunRice group
Virginia Hyland
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