Security guards protect outdoor ads filled with cash for The Wolf of Wall Street promotion
Roadshow Films have kicked off an outdoor campaign to launch The Wolf of Wall Street with a partnership with JCDecaux Innovate seeing real $100 notes to the value of $10,000 placed in CityLight panels across four locations.
The cash swirls behind an image of the film’s protagonist Jordan Belfort, played by Leonardo DiCaprio in the film about greed and corporate excess in the 80s and 90s which opens tomorrow.
They will be guarded by security staff from 7am to 7pm Monday to Friday and 10am to 5pm on weekends, with the money removed overnight.
Burning question:
Why didn’t they just use fake money – considering nobody is going to get their hands on it?
So….this couldn’t be achieved with fake notes and no security guards?
@Red: Because using real money is a PR stunt and will make the news. Fake money = meh.
Red I heard somewhere that you can’t print fake money as its illegal and open to counterfeiting notes into circulation. You can only make one sided giants notes and if some one trades that then the deserve to be taken. 😉
Burning answer. It probably is fake, but it makes for a better story on Mumbrella now doesn’t it?
Wow. So much of this story is creative types praising their own creativity….. This is the kind of experiential marketing crap that executives go cray cray for, while the rest of us roll our eyes and think ‘meh’.
DTM is right. Fake notes either need to be much smaller or much larger than the originals (see: http://banknotes.rba.gov.au/re.....notes.html). In any event, using real notes is much better PR.
how boring for the security guards………..
Village Roadshow have been pushing the boundaries of capturing money we can’t touch for a long time now.
As this is a movie about Monopoly Street wouldn’t a hundred swirling ‘Get out of jail free’ cards be more apt for the genre / political climate …