Vodafone and the pinata-pummelling robot
Host and sister creative agency The Jamboree have created a project allowing Vodafone’s Facebook fans to control a robot arm as it attempts to smash a pinata and watch the process streamed via video.
Mumbrella visits the Vodafone robot:
The robot is hosted in a warehouse in the Sydney suburb of Silverwater, with the robot operating 12 hours per day.
The longer the pinata takes to break, the more powerful the blows from the robot will become.
The game is hosted via Vodafone’s Facebook page.
Once it breaks, those who took part will have the opportunity to win the prizes contained within the Vodafone pinata including Samsung Galaxy tablets, music vouchers and Mexican wrestling masks.
Campaign Credits
- Client: Vodafone Hutchison Australia
- Agency: Host
- Creative: The Jamboree
- Robotics: MAR
- Live Streaming: Viocorp
- Media: Ikon Communications
Linkedin
Is that a burrito the Mexican girl in the background is eating at 1:35?!
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Cool idea – well done Vodafone and Host!
Tim, very Austin Powers like intro too mate – ‘I’m going to go across the street to get you some orange sherrrrr berrrrrt’.
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Tongue must have come up with the idea – they are the ideas agency?
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This is a Host lead idea and execution. We have the pleasure of choosing from a few very talented agencies and have great work that was created by both of them live at the moment on our Facebook page.
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Fantastic to see some digital+physical ideas being thrown up and courageous clients saying yes to them… Really great effort.
More please!
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We are doing this because we can dammit! Now get me a Pony and a latte!
*Does another line*
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Effin clever!
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Perhaps Vodafone could be spending more efforts on making a usable service than publicity stunts? The speed and reception is abysmal.
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As a customer who can’t get 3G in Sydney this appears very indulgent.
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How come the video plays for all 2:04 when my Vodafone connection struggles to hold a call that long?
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Love this idea. I had a go and knocked something off the Pinata. I’d love to be the one who finally breaks it!
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