Rolld launches new brand positioning ‘Love the journey’

Vietnamese street food brand Rolld has launched a new brand positioning ‘Love the journey’.

Developed by The Sphere Agency, the new positioning aims to highlight the brands Vietnamese heritage, fresh ingredients and cooking process.


New posters have been created for the brand with the slogan ‘Explore Vietnam one dish at a time”.

Rolld founder and managing director, Bao Hoang, said in a statement: “This positioning reflects how we take them on that journey and our philosophy that every day is full of moments that can be special.”

Michael Abdel, founder and ECD at The Sphere Agency, said the brand refresh aims to promote Rolld’s sense of fun and Vietnamese heritage.

“Rolld is truly a family-centric brand that is passionate about sharing their Vietnamese heritage and food journey,” Abdel said.

Katerine Ruiz, marketing manager at Rolld, added: ““To help launch the new positioning, we’ll be encouraging consumers to discover Vietnam one dish at a time, with a special offer on different menu item every month.”



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