Rosella releases limited-edition Tomato Sauce and Fruit Chutney for 130th anniversary
Rosella is celebrating its 130th anniversary with limited-edition versions of its Fruit Chutney and Tomato Sauce products.
The announcement:
Rosella, the iconic Australian brand loved by generations of Aussies, is proud to celebrate its 130th anniversary in 2025. Whether it’s a backyard barbeque, a footy game, or a home-cooked meal, for 130 years Rosella has been a perfect companion for Australian families adding its signature flavour to meals and snacks, and bringing people together. Loved for its rich, authentic flavours, Rosella’s two signature products, Rosella Tomato Sauce and Rosella Fruit Chutney have become a part of Australia’s culinary tradition.
“We are incredibly proud to celebrate this remarkable 130-year milestone and recognise Rosella’s rich legacy and the special place it holds in Australian homes,” said Sandy Lo Piccolo, Senior Brand Manager at Sabrands. “Rosella is an integral part of Australian food culture. One of the first products produced 130 years ago, was our Fruit Chutney and it is still a firm favourite today. Our iconic tomato sauce, made from 100% Australian-grown tomatoes, is renowned for its high-quality ingredients and authentic taste. Over the years, Rosella has evolved with the changing consumer preferences by introducing new products and continuing to be a trusted household name.”
To mark the 130th birthday milestone, Rosella has unveiled a limited-edition anniversary version of their two household-favourites, Tomato Sauce and Fruit Chutney. Each product features a bold “130 Years” label, that pays tribute to the brand’s rich legacy in Australian food culture.
Reinforcing their commitment to Australian communities, Rosella will be supporting 130 local communities by giving away $250 prize packs to community events around Australia to assist them in their fundraising initiatives. “Local communities have always been at the heart of what we do. We are excited to celebrate this milestone by giving back to the local communities that have supported us throughout our journey and in turn create new memories for the next generation,” said Lo Piccolo.
Founded in 1895 as a backyard venture of fruit preserves and sauces by two Carlton mates. They called the company Rosella, evoking its incredible instincts for selecting only the ripest fruit. These instincts paid off, with Australians immediately falling in love with their products. In 1905 the company opened its first factory in Melbourne and then further expanded across the country with factories in Adelaide, Sydney, and Hobart.
In addition to the iconic Tomato Sauce and Fruit Chutney, Rosella’s product portfolio includes a selection of soups, chutneys, organic sauces, and relishes that offer same exceptional quality and taste that has endeared it to Australians.
The Rosella limited-edition 130th anniversary bottles will be in stores nationwide in May.
Source: Niche Marketing Group
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