Roxy Jacenko’s I Am Roxy attracts 399,000 metro viewers for Ten

Ten’s third Pilot Week 2019 offering, I Am Roxy, has delivered the best result so far, bringing in 399,000 metro viewers at 8:30pm on Wednesday night. The reality program follows Sweaty Betty PR founder and media personality Roxy Jacenko in her work and home life, and is produced by Nova’s Sydney breakfast host Michael ‘Wippa’ Wipfli.

The result comes as Part Time Private Eyes drew 344,000 metro viewers the night prior and Sydney’s Crazy Rich Asians delivered a disappointing 175,000 on Sunday evening. Only My 80 Year Old Flatmate remains to air, with Catfish Australia dropped over a lack of interest from participants.

Speaking on a special episode of the Mumbrellacast this week, Jacenko said she hadn’t really thought about what would happen if her show was a failure, abd that she didn’t do anything in life without expecting to be very successful at it.

I A Roxy also pushed very close to being Ten’s best Pilot Week result to date. The experiment had its first year in 2018 with four Pilots commissioned for runs in 2019.

The biggest performer was Kinne Tonight, which saw 404,000 metro viewers tune in for its pilot last year, making it the most popular in overnight viewer figures. It premiered to 389,000 metro viewers in May this year.

Jacenko wasn’t bothered by the potential of backlash to her life being on display, saying she already deals with criticism from all angles

Taboo’s Pilot brought in 277,000 metro viewers, Rove McManus’ Bring Back Saturday Night had 203,000 and Trial By Kyle drew 385,000. Taboo’s commissioned run began in June with 309,000 metro viewers, while Saturday Night Rove, as it was renamed, brought in 244,000 viewers, before being axed only one episode later.

Trial By Kyle hasn’t yet had its commissioned run. My 80 Year Old Flatmate’s pilot airs on Friday at 8:30pm.

Elsewhere in Ten’s programming last night, The Bachelor delivered 701,000 metro viewers in its final episode before hometown visits begin and the show moves towards its conclusion. It went up against Nine’s The Block, which won the 7:30pm slot with 833,000 metro viewers, Seven’s The Celebrity Chase with 499,000 and ABC’s 7.30 which brought in 544,000.

But Seven topped the ladder last night – holding the most-watched program in Seven News (968,000 metro viewers) and a network audience share of 28.1%. Home and Away was the network’s most-watched entertainment program (655,0000 metro viewers).

Shaun Micallef’s Mad As Hell was the most popular program for the ABC, bringing in 636,000 metro viewers, followed by 614,000 for ABC News.

In the key advertising demographics, The Bachelor held the top spot for Ten in the 16-39s and the 18-49s, while The Block pushed ahead for Nine in the 25-54s. The youngest demo – 16-39s – had a I Am Roxy nudging into third place, and ABC’s Utopia appearing in fourth.

Nine was the most-watched channel by metro audiences in the 25-54 key advertising demographic, holding a 20.5% share, while Ten took the top spot with metro audiences 16-39 (21.1% share).

Overall, Nine actually took the top spot in the primary channel audience share with 19.2%, but fell to Seven in the network share (28.1%). Seven’s audience share was 19.0%, Ten’s 13.3% and ABC’s 12.8%. Ten held a network share of 20.5% and ABC 17.1%.


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