Royal Hospital for Women campaigns for essential funding in Heart for Her spot

The Royal Hospital for Women Foundation in Sydney is providing an insight into what women’s healthcare looks like now and beyond the COVID-19 era.

The Heart for Her campaign is looking to drive awareness of the essential funding needed by the hospital and asks people to show appreciation for the women in their lives.

The campaign will encourage people to share a heart on their hand across social media with the hashtag #heartforher and share a story about their mother, grandmother, sister, child or friend.

The Royal Hospital for Women has been working on a digital transformation over the past two years with Accenture Interactive’s Fjord. The campaign is a first for the organisation.

The Royal Hospital for Women Foundation’s director of philanthropy and the campaign’s manager, Elise Jennings, said healthcare workers have never been more appreciated.

“Our doctors, nurses, midwives and hospital staff embody compassion and strength. They are showing their heart and raising their hands to say thanks. We’re calling on the community to join them through this campaign,” Jennings said.

Bronwyn van der Merwe, Fjord general manager for the Asia Pacific region, said: “The Royal has a long and proud heritage in Australia, being a pioneer and thought leader in women’s and newborn health.

“Our work with The Royal Hospital for Women Foundation was to deliver on their vision to be future ready and enabling them to continue to provide innovative care for healthy babies, healthy women and for future generations.”

The campaign will be supported by The Royal’s corporate partners and ambassadors including Justin Hemmes, Kellie Hush, Natasha Oakley, Adam Ashley Cooper, Emma Freedman and Rebecca Vallance.

Donations to the Royal Hospital for Women can be made on the Heart for Her website.


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