News

RSAC use puppets to urge road users to ‘Say thank you not f*** you’

The Tasmanian Road Safety Advisory Council (RSAC) is urging road users to be more considerate of others on the road as opposed to resorting to road rage in a new campaign which sees puppets take on the roles of drivers, cyclists and motorcyclists as they sing a song about road use behaviour.

Created by Hobart-based creative agency Red Jelly, the campaign features characters from puppet theatre Terrapin who sing the song ‘Say Thank You, Not **** You’ written by agency copywriter Chris Bellears.

Red Jelly creative director Andrew Timbs said: “It was important we delivered this road safety message in a unique way that would get noticed, be sharable and memorable. It was also important our idea was ‘sticky’ especially when it was most needed – out and about on our roads – hence the use of song and a strong radio component.”

The campaign runs across TV, radio, ambient and online with a dedicated website on which Tasmanian road users can pledge to share the road.

RSAC14094_Share the Road_A2_OP_LOW

Credits

  • Agency – RedJelly
  • Creative Director – Andrew Timbs
  • Copywriter – Chris Bellears
  • Art Directors – Marcus Saunders and Jerome Gaslain
  • Account Director – Sara Sharif
  • Account Manager – Lachlan Wittick
  • Strategy – Eaon Pritchard
  • Media Manager– Tania Warren
  • Production – Lee Renfree
  • Print Producer – Abbey Doggett
  • Puppetry – Terrapin
  • Director – Andrew Timbs
  • TV Producer – Vanessa Lee
  • DOP – Katie Milwright
  • Editor/Colourist – Juan Melara
  • Sound Design – Heath Smith
  • Client – Road Safety Advisory Council (RSAC) Tasmania
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