RSAC use puppets to urge road users to ‘Say thank you not f*** you’
The Tasmanian Road Safety Advisory Council (RSAC) is urging road users to be more considerate of others on the road as opposed to resorting to road rage in a new campaign which sees puppets take on the roles of drivers, cyclists and motorcyclists as they sing a song about road use behaviour.
Created by Hobart-based creative agency Red Jelly, the campaign features characters from puppet theatre Terrapin who sing the song ‘Say Thank You, Not **** You’ written by agency copywriter Chris Bellears.
https://www.youtube.com/watch?v=6ZT3cCd6OcQ&feature=youtu.be
Red Jelly creative director Andrew Timbs said: “It was important we delivered this road safety message in a unique way that would get noticed, be sharable and memorable. It was also important our idea was ‘sticky’ especially when it was most needed – out and about on our roads – hence the use of song and a strong radio component.”
The campaign runs across TV, radio, ambient and online with a dedicated website on which Tasmanian road users can pledge to share the road.
Credits
- Agency – RedJelly
- Creative Director – Andrew Timbs
- Copywriter – Chris Bellears
- Art Directors – Marcus Saunders and Jerome Gaslain
- Account Director – Sara Sharif
- Account Manager – Lachlan Wittick
- Strategy – Eaon Pritchard
- Media Manager– Tania Warren
- Production – Lee Renfree
- Print Producer – Abbey Doggett
- Puppetry – Terrapin
- Director – Andrew Timbs
- TV Producer – Vanessa Lee
- DOP – Katie Milwright
- Editor/Colourist – Juan Melara
- Sound Design – Heath Smith
- Client – Road Safety Advisory Council (RSAC) Tasmania
Linkedin
Puts Dumb Ways to Die in the shade!
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I see what you did there Mr P. Nice.
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