News

RSPCA Victoria attacks ‘legalised cruelty’ of duck shooting

RSPCA adAnimal protection charity RSPCA has launched a campaign to oppose duck shooting as the hunting season gets under way in Victoria.

A print ad featuring a young boy holding a rifle asks ‘What’s wrong with this picture?’. It claims that the government is encouraging kids as young as 12 to fire guns at wildlife without testing and with fee-free licencing.

The campaign, which ran in The Age on Saturday, breaks as protesters say they will disrupt shooters and rescue hurt birds as the 12-week hunting season begins.

On the day the campaign launched, The Age is reporting that a 10 year-old boy shot a man in the leg while hunting ducks.

The ad reads: “The Victorian duck shooting season is a 12-week massacre of our native waterbirds, many facing a slow, painful death.”

The campaign directs readers to RSPCA Victoria’s website, where visitors are encouraged to pressure the government to end duck shooting.

RSPCA Victoria campaign

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.