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RSVP celebrates giant spiders, foot rubs and yoga in new ‘hallelujah’ moments ads

Dating site RSVP is celebrating those ‘hallelujah’ moments when people realise they’ve found their right partner in a new campaign launching this weekend.

Two new 30-second TVCs from the Core Agency see a range of moments, from a woman removing a spider from a tent for a man to another who loves playing video games, a man doing yoga and another giving a foot rub, celebrated.

RSVP – 30 sec TVC ‘Foot rub’ from The Core Agency on Vimeo.

RSVP – 30 sec TVC ‘Spider’ from The Core Agency on Vimeo.

Throughout the ads the Hallelujah Chorus from Händel’s ‘Messiah’ is playing.

The campaign, which includes two 30-second and six 15-second spots, will run on TV, digital pre-roll and social, supported with a digital re-targeting strategy to drive conversion. Launching in Melbourne and Perth this Sunday, September 11, the campaign will roll out nationally on 18 September.

Jon Skinner, creative partner at The Core Agency, said: “Our latest campaign for RSVP captures the magic moments when singles realise they’ve found a keeper. It continues to promote the brand’s position as Australia’s leading online dating website in a fun way that will resonate with Australians who have experienced, or want to experience, that moment.”

Dave Heysen, CEO of RSVP, added: “This campaign continues to drive RSVP’s point of difference – finding quality dates. It reinforces the strength of our product and allows us to focus on celebrating dating success.”

  • Credits
  • Client: RSVP
  • CEO: Dave Heysen
  • Senior Marketing Manager: Lara Delahunty
  • Partnerships & Events Manager: Renee Dowling
  • Creative Agency: The Core Agency
  • Creative Partners: Christian Finucane, Jon Skinner
  • Senior Copywriter: Dave Glen
  • Senior Art Director: Simone Parravicini
  • Strategy Director: Simon Rich
  • Production Director: Deepali Dabral
  • Account Director: Rebecca Scott
  • Account Manager: Amy Barnes
  • Production Company: Goodoil Films
  • Director: Abe Forsythe
  • Head of Production: Chana McLallen
  • Producer: Helen Morahan
  • DOP: Crighton Bone
  • Editor: Drew Thompson
  • Audio Post: Sonar Music
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