RSVP takes on Tinder with ‘pull your finger out’ campaign

Miranda Ward

May 19, 2014 11:02

RSVP is targeting dating app Tinder in a new campaign inviting people to “give their thumbs a rest” and experience “fun dating” on their mobile using the revamped RSVP app.

Created by MercerBell, the campaign targets “20-something daters who aren’t quite ready for the white picket fence but want more than a casual hook up”.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

1 COMMENTS

Good Moron 19 May 14

I’m old and married so haven’t had to use RSVP or Tinder but the rise of the latter has been astounding considering initial reactions from people to the concept.

If we accept that a picture tells a thousand words and most decisions are made in the Blink of an eye, then isn’t Tinder better than hundreds of data fields & matching algorithms?

User ID not verified.