Rudd turns off the advertising tap

The Rudd Government’s pledges to cut back on its media spend appear to have come to fruition, according to annual spending figures from Nielsen.  

The stats – published in the latest print edition of AdNews – has seen the government cut its spending by nearly 30% and slip to the nation’s fourth biggest advertiser, from its previous second place.

Meanwhile the Victorian Government is now a bigger spender than NSW.

Telstra also cut its adspend, by about a quarter.

Wesfarmers remains the biggest advertiser, according to the numbers for July 2008 to the end of June 2009.

Top ten advertisers:

  1. (Previous rank also 1) Wesfarmers – $220-225m -2.1%
  2. (4) Harvey Holdings – $135-140m +4.6%
  3. (5) Woolworths – $130-135m +8.7%
  4. (2) Commonwealth Government $130-135m -28.7%
  5. (3) Telstra $125-130m -22.8%
  6. (6) Nestle/ L’oreal $105-110m -10.6%
  7. (9) Victoria Government $90-95m +11.4%
  8. (7) NSW Government $80-85m -14.5%
  9. (10) Toyota $80-85m +0.2%
  10. (11) Singtel (Optus / Virgin) $$80-85m +4.1%
  • Source: Nielsen/ AdNews

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