Ruff competition for The Dog House launch as MAFS wins Wednesday programming
The Dog House on Ten launched to 325,000 metro viewers, while Nine’s Married at First Sight (MAFS) bettered news as the top metro program on Wednesday night.
The Dog House
MAFS pulled in 836,000 metro viewers last night, and won all three key advertising demos.
Hard Quiz on ABC, meanwhile, aired to 492,000 metro viewers, followed by Home and Away on Seven, with 459,000 metro audience.
Nine’s Under Investigation attracted 415,000 metro viewers, followed by Seven’s The Chase Australia with 411,000.
The new season of The Front Bar launched on Seven last Wednesday to 315,000 metro viewers, and last night, the show aired to only 233,000.
The #1 news program on Wednesday was Seven News at 6:30 with 811,000 metro viewers, followed by Seven News with 797,000, Nine News at 6:30 with 725,000 and Nine News with 700,000.
With the boost that came from MAFS, Nine Network won the overall share with 34.7%, followed by Seven with 24.4%, ABC with 18% and Ten with 14.9%.
The top-rated channel on Thursday was Nine with a 26.9% share, but the top-rated multi channels were 7Two and 7mate both with 3.2% share.
In the latest Daily Consolidated 7 Total TV Report for 1 February, MAFS last Wednesday was the #1 program nationally with 1.769 million Total TV viewers, including 565,000 on BVOD and an uplift of 70%.
However, the program with the biggest uplift of 94% was Bloodlands on SBS, with 264,000 Total TV viewers including 54,000 on BVOD.
[click to enlarge]
Got a tip?
Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
Linkedin
Have your say