The Brag Media strengthens gaming and kids offering with Playwire partnership
The Brag Media has signed an exclusive deal with adtech platform Playwire to represent its advertising inventory across the platform’s publisher network in Australia and New Zealand.
The new deal marks a significant investment in the youth publisher’s portfolio of digital brands, offering advertisers an additional six million monthly active users in Australia, and more than one million in New Zealand.
The Brag Media’s chief operating officer, Joel King, said: “This exciting new and exclusive partnership with Playwire extends The Brag Media’s reach beyond nine million nationally and strengthens our gaming and kids offering, as well as provides our clients with further AdTech and targeting options. The Brag Media now delivers clients a full-scale media solution across our premium publisher network, studio, content and events divisions.”
Playwire’s network of digital entertainment websites is comprised of more than 70 brands and over 500 websites across key verticals for The Brag, including kids, gaming, parenting, tech and entertainment.
Among the brands are Fortnite and over 3,700 COPPA Kids apps. The network also offers 250 gaming platforms and sites, including in-game advertising on games including Counter Strike:Global Objective, Call of Duty, League of legends, APEX Legends, as well as Esports platforms and more than 200 movie review and news sites.
The partnership follows a busy 12 months for The Brag Media, having last year launched Variety Australia, acquired The Music Network and Epic Digital, and expanded Rolling Stone to New Zealand. The publisher last month outlined plans to experiment with AI as a writing tool across a number of its verticals.
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