Rugby AU launches campaign for test series against France, first Wallabies game to air on Stan Sport
Australia’s international Rugby team, The Wallabies return to action this evening, in the first of a three-game series against France, and to celebrate, Rugby Australia has launched a new TVC highlighting the match-day experience.
The campaign, ‘Vive Renaissance’ which comes via BWM Isobar, takes a tongue-in-cheek approach to tonight’s opponents, using past home-game footage to promote the first French test on Australian soil since 2014.
This is BWM Isobar’s first major campaign since Isobar was folded into BWM Dentsu last month, forming the newly consolidated agency. The Isobar name was folded into creative agency BWM Dentsu to create ‘BWM Isobar’, with Isobar’s creative staff to join the new brand as CX staff shift across to Merkle.
