Rugby Australia extends #PartofMore campaign with nine short films
Rugby Australia has extended its #PartofMore campaign with nine short films set across nine towns and cities in Australia.
The digital campaign shines a spotlight on those integrated with the Rugby community from towns including Adelaide, Albany, Hobart and Pilbara.
Each story follows the personal victories of those involved with Rugby. Sydney’s teenager Oska, for example, found acceptance with the NSW Waratahs.
The #PartofMore campaign launched in March last year and starred Wallabies captain, Michael Hooper; Wallabies head coach, Michael Cheika and Seven’s player, Charlotte Caslick as they discussed their journey to success and what Rugby means to them.
Raelene Castle, CEO at Rugby Australia, said in a statement: “This campaign aims to recognise and showcase the hard work of our Rugby community who are the heart and soul of the game.
“Following the launch of the first series in March 2018, we were overwhelmed with people writing in to share their experiences and special connection to Rugby.
“We made a commitment to continue to share these testimonies and this time narrowed it down to nine very different stories which shine the light on all influencers in the game including players,
coaches, referees and volunteers.”
The ads were created by Sydney-based digital agency CHUCK Media.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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