Dr Mumbo

Rupert Murdoch’s transsexual adventure through Thailand?

The Saturday PaperIf the media kit is anything to go by The Saturday Paper’s first edition is going to be very interesting.

Dr Mumbo couldn’t help but notice that while the headline and picture in the mocked up example front page refer to the eponymous News Corp boss Rupert Murdoch, the actual copy  is an extract from Benjamin Law’s book Gaysia, from the chapter on Thailand’s Miss Tiffany Universe, the world’s most famous transsexual beauty contestant.

Newspaper 1

Click to enlarge

Screen shot 2014-02-10 at 9.52.10 PM

Click to enlarge

Screen shot 2014-02-10 at 9.53.44 PMChapterDr Mumbo presumes, come March 1, the actual front cover of the Schwartz Media publication won’t feature a direct link between Murdoch and one of Thailand’s most colourful events.

Either way its not hard to see why Saturday Paper is getting a strong response to its advertising.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.