News

Russian Standard goes outdoor

Russian Standard Vodka is to be advertised through an outdoor campaign for the first time as part of a $2m campaign.

The campaign is being driven by Sydney agency Razor.  

Russian_standard_vodka

The outdoor campaign will take place on street furniture and bus shelters as well as bus wraps in Sydney and tram wraps in Melbourne, and be backed by a PR campaign rub by Burson-Marstellar around the premium vodka brand.

Andrew Skehan, senior brand and business manager, at Beam Global Australia said: “The upcoming activity is critical for Russian Standard Vodka as we continue to raise our awareness with consumers. The planned advertising and marketing campaign will give consumers a further understanding of what Russian Standard Vodka is, what it represents and how it differs to other vodka brands.”

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