Russian Standard Vodka sign on for MCM Media’s next Live At The Chapel
Russian Standard Vodka has signed on to sponsor MCM Media’s latest Live At The Chapel TV show this time featuring Australian band Eskimo Joe.
The announcement:
Tuesday October 4, 2011 –
One of Australia’s best-loved rock outfits, Eskimo Joe, will explode onto the stage at the second Live At The Chapel event of 2011, set to take place late November and proudly presented by Russian Standard Vodka. In the first double bill for Live At The Chapel, Eskimo Joe will be joined by a second very special act, which will be unveiled in the coming weeks.
Russian Standard Vodka Live At The Chapel has consistently delivered a second-to-none live-music experience since making a triumphant return in 2010 with a spectacular live set from The Temper Trap, followed by a thrilling comeback performance from The Vines in April this year.
Both events facilitated significant media campaigns to promote Russian Standard Vodka’s commitment to delivering authentic experiences. Prior to each event in the promotion phase and after each event in the content amplification phase, Russian Standard Vodka Live At The Chapel, featuring two of Australia’s most popular acts, has already reached more than 4 million people in the target demographic via radio, online and TV.
Fully branded tracks from the live shows are still reporting impressive streaming numbers online, months later, which is testament to the quality and unique content that is being created at Live At The Chapel.
Bringing a double act to Live At The Chapel for the first time, Russian Standard Vodka is proud to once again offer fans an opportunity to experience ‘music as it should be’; live, intimate and authentic. There is no better partner for this occasion than Russian Standard Vodka, ‘Vodka as it should be.’ Made from the finest ingredients and exclusively distilled and bottled in Russia, Russian Standard Vodka is authentic Russian vodka.
“Russian Standard Vodka Live At The Chapel has already delivered two unforgettable music experiences, enabling the brand to engage in a unique way with our music-savvy target audience, while also supporting our trade partners with consumer promotions,” commented Andrew Skehan, Brand and Business Director, Beam Global Australia.
Russian Standard Vodka Live At The Chapel is filmed for broadcast on TV and online platforms. Music fans all over Australia will have the chance to catch Eskimo Joe and a second yet-to-be-announced act, in what is sure to be one of the most anticipated gigs of the year!
Eskimo Joe’s solid songwriting abilities, partnered with the unique vocal stylings of front-man Kav Temperley have drawn numerous industry accolades and multiple awards for the West-Australian trio, cementing them as a constant force on the local music landscape. With a brand new album, ‘Ghosts Of The Past’, under their belt, the band is ready and raring to share a selection of their latest tunes with fans across the country. The album’s second single ‘Love Is A Drug’, which is well-entrenched on the Take 40 Chart, showcases Eskimo Joe at their rocking best; featuring sweeping vocals, chunky guitar riffs and a pumping bass line.
Source: MCM Media press release
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Live at the Chapel
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MCM Media
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