Rvyalmedia opens Sydney office with Carat talent to lead; M&A strategy to continue

Ryvalmedia is opening a Sydney office this month, with Ryancap CEO Simon Ryan returning to his old stomping ground, hiring Bianca Falloon from Carat to lead in the new market.

Falloon takes on the role of general manager, joining her former boss at Carat, Ryan, as the agency said it has plans to scale quickly in Sydney, with a focus on investing in capability and growing its team of digital specialists to meet client demand.

Ryan with new Sydney GM, Bianca Falloon

This is Ryvalmedia’s third market, as it has established a presence in both Melbourne and Brisbane. The agency said the market has responded well to its model, with its growing portfolio having “one common factor; many are digital-first and disruptive businesses geared toward the new economy”.

As has been the case in the Melbourne and Sydney markets for Ryvalmedia, Ryan said a M&A strategy is in place in Sydney, with “chats happening” currently.

Falloon joins after a decade at Carat working as a client lead, joining from PHD in 2012, where she was group account director. Falloon reported to Ryan at Carat, after he was promoted into the CEO role in 2013, before then moving into the group role several years later. During her time at Carat, Falloon worked on clients including Woolworths, BWS, Dan Murphy’s, Pandora, and more.

Ryan left his group CEO role at Dentsu in 2018, subsequently setting up Ryancap in 2020 which has since attracted significant numbers of Dentsu staff to join him on his new venture. Former Carat MD, Joseph Pardillo is the Melbourne MD at Ryvalmedia, and will work alongside Falloon, who will report directly to Ryan in the new setup. She joins later this month.

Falloon will work alongside Melbourne MD, Joseph Pardillo

The agency added that her role will be to build the Ryvalmedia brand, team, and client portfolio in Sydney, working closely with its other national offices.

Ryan said: “I’m very pleased that Bianca is joining the Ryvalmedia team supported by the wider RyanCap group of businesses. We have focused on recruiting high calibre talent and capability that has fuelled our progress, and our strategic plan is right on track.

“As a strong advocate for the industry underpinned by business growth for our clients, we can see the potential in growing our offering and aligning with the right client partners. After the successful rollout of the business across Sydney, Melbourne, and Brisbane, our ambitions will focus on other local and global markets. This growth opportunity is directly linked to market demand and a relentless approach to our client’s success.”

Ryan has previously spoken about his ambitions to take Ryancap into other markets on Mumbrella. Following a capital raise for its data and tech business, Foxcatcher, Ryan said last year on whether it will be looking out for future investments in order to scale up the RyanCap business further, we have to wait and see how things play out.

“I think it depends on how it goes. I think if we see that this investment really gives us the gross potential that we believe that it can, we may not need to raise again. But if conversely, and I’ve got no reason to think it won’t go well, then decide we now want to launch this in the US, we might raise another ten or something.”

On joining Ryvalmedia, Falloon said: “I am honoured to be joining Ryvalmedia and have the opportunity to lead the Sydney team.  Having watched their success build over the last two years across Melbourne and Brisbane, and to now be launching in Sydney – it’s a very exciting time.  Ryvalmedia’s unique approach to helping brands thrive in the digital economy and their utilisation of data to help drive business outcomes is what makes their proposition so compelling. I look forward to contributing towards their growing success, and towards the success of our clients”

Ryvalmedia was shortlisted for this year’s Mumbrella awards in the Media Agency of the Year category. The Mumbrella Awards will be held in Sydney on 4 August at the Royal Randwick. 

Key client for Ryvalmedia, MYOB is currently in talks with ANZ Bank, with a view to be acquired for $4.5 billion. It is unclear whether this could have a potential impact on the relationship.

Ryvalmedia recently won the $40 million account for gambling firm, Bet365.


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